Following yesterday’s International Non-Binary Day, rising non-binary artist and producer Madge, has dropped their Ethanol (Multiverse, Vol 2) EP. We recently picked up their out-of-the-ordinary pop in tracks ‘H8R’ and ‘Ethanol’, and today we’re turning our attention to the alternative-pop wonderland of ‘Hey Hi’. This one is certainly for fans of 100 Gecs, Rina Sawayama & SoKo, and we step into Madge’s proto-pop universe in which heavy electronics and uber-pop toplines collide to propel the seduction-yet-confrontational line, “I can be you baby, if you want me to try.” As ever, this Los Angeles pop alien turns all expectations on its head in ‘Hey Hi’. - Hannah Thacker   [Photo credit: Danny Scott Lane]